I'm Masi, a hands-on dad most days, a local in-person trainer, and an online coach under Upright Fitness, LLC, with clients across the US.
Before coaching, I spent most of my career in banking, until I got laid off. Given my passion for fitness at the time, personal training became the stopgap while I figured out my next move. That "temporary" plan turned into the thing I couldn't stop doing.
Early on I coached the way most trainers do, like calorie deficits, workout plans, general weekly check-ins. It worked, until it didn't. I kept running into clients doing everything right and still not losing fat, still not feeling good. That's when I learned more about metabolic dysfunction.
A few years ago, nearing 40, everything piled on at once, like selling a business, moving, long hours, a new baby, and I never slowed down for any of it. My hormones paid the price. I ended up dealing with hypogonadism myself. All of it pushed me into more research, more coursework, and now an ongoing mentorship where I keep learning and get support with the more complex cases.
Here's what I believe now: fat loss can only happen when the body is actually healthy. When things are out of balance inside, the body won't respond the way you want, no matter how hard you push. Sometimes that means slowing down on fat loss first and spending real time restoring whatever's actually driving the stall. Not the popular answer, but the one that works long term.
I've had clients whose doctors ran the standard labs and found nothing, then we dug deeper and found real answers, usually some form of metabolic or hormonal dysfunction, sometimes both.
If that sounds familiar, start with the Free Hormone Score Quiz or the Labs Guide, and when you're ready for eyes on your specific situation, apply for coaching.
